Case Study

AB Honey

We built a high-performing website for a local Australian honey brand—enhancing its digital identity, streamlining user experience, and driving conversions through a fully customized WordPress solution.

Visit Live Site

AB Honey

Client

AB Honey

Year

2020

Project Gallery

Explore the key screens and design elements from our project.

Home Page

Qualitty Food

Blog

100% Australian Honey

FAQs

The Challenge

AB Honey, a premium honey producer based in Australia, needed a modern online presence to represent their brand authentically and effectively. Their previous website lacked the visual appeal, structure, and e-commerce capabilities to engage visitors or scale with their business. They needed a responsive, visually engaging website that would support online sales, showcase their brand story, and offer a smooth experience on all devices.

Our Process

AB Honey approached us for a complete website overhaul—from brand visuals to a fully responsive WordPress website with e-commerce integration. We focused on building a site that reflects their local roots, product quality, and sustainability values.

The Challenge

AB Honey’s old website was outdated, lacked mobile support, and had no e-commerce features—limiting their ability to grow online or showcase their brand effectively.

Outdated and static website
No integrated e-commerce system
Poor user experience on mobile
Unclear brand storytelling
Limited reach beyond local community

Our Approach

We designed a custom WordPress site with clear branding, smooth navigation, and integrated e-commerce—tailored to reflect AB Honey’s values and drive engagement.

Conducted discovery workshops to understand brand and goals
Developed custom UI/UX wireframes and user flows
Created mood boards and visual identity guide
Built the website on WordPress with WooCommerce integration
Optimized for performance, SEO, and mobile

The Solution

A responsive, SEO-friendly website with a full online store, branded visuals, and improved user experience—helping AB Honey boost sales and reach new customers.

Responsive, mobile-first WordPress site
Custom product pages and intuitive navigation
Integrated WooCommerce store for direct sales
Visually cohesive branding and storytelling
SEO-optimized structure and fast load times

Project Goals

Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.

Increase lead generation by 50%
Reduce bounce rate by 30%
Improve mobile conversion by 40%
Decrease page load time by 60%

Key Metrics We Tracked

Conversion Rate

1.2% 4.5%

Page Load Time

5.3s 1.8s

Bounce Rate

72% 34%

Mobile Traffic

22% 48%

The Result

The new AB Honey site offers a rich, immersive digital experience. With enhanced design, performance, and e-commerce functionality, the brand has extended its reach beyond its local base and now actively drives online sales.

Online Orders

Mobile Engagement

Client Feedback

“We were blown away by the new site. Codendesigner took the time to understand who we are and brought that to life online. The process was smooth, and the outcome speaks for itself—beautiful design, simple navigation, and customers love it!