The Challenge
Freds Super Shop, a growing retail chain, wanted to transition from a purely physical presence to a robust online platform. They needed a modern, responsive website with full e-commerce functionality that would allow customers to browse products, place orders, make payments, and track deliveries.
Our Process
Freds Super Shop partnered with us to take their retail experience online—from brand visuals to a fully functional e-commerce system. They needed more than just a website; they needed a complete digital identity that would support online growth, enhance customer satisfaction, and streamline operations.
The Challenge
Freds Super Shop’s offline-first model lacked a strong digital presence, making it difficult to reach modern consumers. Their visual identity was inconsistent, and they had no platform for online sales or promotions.
- No e-commerce platform
- Inconsistent branding across channels
- Limited customer reach beyond physical store
- Manual order and inventory management
Our Approach
We delivered a strategy-driven transformation by focusing on both visual identity and user experience. Through collaborative discovery sessions and competitor research, we designed an intuitive online store and consistent brand ecosystem.
- Complete UI/UX design strategy
- Full branding & graphics package
- Wireframes, prototypes, and user flows
- Scalable e-commerce architecture
The Solution
We launched a custom-designed, mobile-optimized e-commerce website with seamless navigation, branded visuals, and smart sales tools—empowering Freds to grow digitally and engage customers at every touchpoint.
- Responsive e-commerce website
- Streamlined user journey
- Custom graphics and banners
- Online order & delivery system
- SEO & performance optimization
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The new e-commerce platform delivered for Freds Super Shop surpassed expectations—providing a visually engaging, fast, and user-friendly experience. The integrated online system helped streamline sales, automate inventory tracking, and expand their reach to digital customers.
60%
Increase in Online Orders
3x
Improved Mobile Engagement
Client Testimonial
"Over the past 6 years Mahmudul has never disappointed in either the timing
or the quality of the work being delivered. Mahmudul is highly proficient in all aspects of design,
website development, email newsletters, landing pages and Shopify. He is very reliable and
hard-working. No job is too hard, too small or too big with problem solving being one of Mahmudul's
strengths.
I have presented him with many challenges for projects that required an exceptional level of
high-resolution layouts. Mahmudul excelled every time. He has proven himself to be patient in
helping me structure my articles, my social media posts and even my marketing plan. To that end, his
communication skills are excellent."
Judi Nash
Author at Wallaby Creations
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Freds Super Shop project?
We handled the entire digital transformation of Freds Super Shop—from UI/UX design and e-commerce development to graphic design, SEO, and digital branding. It was a complete end-to-end solution.
Was this a custom website or built using a template/CMS?
The website was fully custom-built to match Freds’ brand identity and unique business needs. We used modern frameworks to ensure scalability, performance, and a seamless shopping experience.
Did you also design the visual identity and graphics?
Yes, we designed all visual elements including product banners, promotional graphics, social media assets, and the overall UI/UX system to maintain a consistent brand presence across platforms.
Can you maintain or update the site after launch?
Yes! We offer ongoing support and maintenance, including content updates, technical fixes, and marketing enhancements if the client chooses a long-term partnership.
Can I see your More work?
For more details about our projects, please click here to see all the projects that we have done.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project. However, usually this type of project may take 2 to 3 weeks. However, if the design is not ready, it may take longer.
Do we provide design or theme?
yes we do ! We provide all kinds of designs of your imagination.
How do you charge for your services, and what can we expect the project to cost?
We typically charge for our website development services based on the complexity of the project and the features requested. Our website development work starts at $999. Additionally, we offer monthly support packages starting from $199 to ensure your website runs smoothly and is up to date with the latest technologies. The final project cost will depend on your specific needs and requirements, and we'll provide you with a detailed quote before starting the work.
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