Case Study

The ADZ Impact

We helped ADZ Impact elevate its digital footprint with a tailored WordPress redesign that showcased their product offerings and streamlined user journeys, reinforcing their strong branding across the promotional products space.

The ADZ Impact

Client

ADZ Impact

Category

WordPress

Year

2022

The Challenge

ADZ Impact, a long-established Australian provider of branded promotional products, needed a website that would better reflect its industry expertise and growing catalog. Their previous website struggled with user engagement, limited search functionality, and lacked a clear structure to support product exploration and inquiries.

Our Process

ADZ Impact partnered with us to modernize its digital presence through a user-focused WordPress solution. From discovery workshops to visual identity audits, we transformed their website into a marketing tool designed for conversions and customer engagement.

The Challenge

ADZ Impact’s outdated website lacked mobile responsiveness, clear navigation, and product filtering, making it difficult for users to browse or request quotes. The site didn’t reflect the brand’s professionalism or support their growing product range.

  • Cluttered and outdated visual design
  • Poor mobile responsiveness
  • No easy way to search or filter products
  • Inconvenient quote request process
  • SEO performance lagging behind competitors

Our Approach

We focused on a UX-driven redesign, improving site structure, product discovery, and visual consistency. Through wireframes, branding updates, and SEO planning, we built a seamless user journey.

  • In-depth UX and competitor analysis
  • Wireframing key pages to improve user flow
  • Crafting a responsive, visually cohesive UI
  • Integrating a smart product inquiry system
  • Setting up structured SEO-friendly architecture

The Solution

We launched a custom WordPress site with a mobile-friendly design, smart product filters, and an integrated quote request system — boosting usability, conversions, and brand trust.

  • Custom-designed WordPress theme with WooCommerce backend
  • Fully responsive design across all devices
  • Dynamic product catalog with search and filters
  • Quick-quote system for easy customer enquiries
  • SEO and performance-optimized for better rankings and speed

Project Goals

Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.

  • Increase lead generation by 50%
  • Reduce bounce rate by 30%
  • Improve mobile conversion by 40%
  • Decrease page load time by 60%

Key Metrics We Tracked

Conversion Rate
1.2% 4.5%
Page Load Time
5.3s 1.8s
Bounce Rate
72% 34%
Mobile Traffic
22% 48%
The Result

The Result

The revamped ADZ Impact website now provides a seamless experience for users to browse, search, and request promotional products. Enhanced UX and a mobile-first layout led to improved engagement, longer session durations, and a measurable increase in quote submissions.

0
Increase in Product Pag
0
Quote Form Submissions

Client Feedback

"Working with this team has been an outstanding experience from start to finish. They handled every aspect of our website redesign with care and precision — from the visual design to functionality and performance. The communication was clear, the deadlines were met without delays, and every request we had was taken seriously and implemented perfectly.

We’re extremely satisfied with the final result. The website now looks professional, works flawlessly across all devices, and has already made it easier for our customers to find products and reach out. We look forward to continuing our partnership for future projects."

ADZ Impact Team

ADZ Impact Team

Client Location

Australia

Project Completion

100%

Platform

WordPress (Custom Design + WooCommerce)

Lead Quality

+320%

Frequently Asked Questions

Common questions about this project and working process

What was your role in the ADZ Impact project?
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We handled the full redesign process — from UX planning and design to WordPress development and SEO optimization.

Was this a custom website or built using a theme?
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It was a fully custom WordPress build using a tailored design and minimal third-party plugins.

Did you also work on branding and visual identity?
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Yes. We worked closely with the client to refresh the visual language while preserving existing brand equity.

Can you maintain or update the site post-launch?
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Absolutely. We provide ongoing support and maintenance as needed.

How long did it take to complete?
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Approximately 6–8 weeks from discovery to launch.

Do you offer similar designs for other industries?
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Yes, we specialize in custom solutions tailored to different business types, including eCommerce, B2B, and service providers.

How do you charge for your work?
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We offer both fixed pricing for standard projects and custom quotes for larger scopes.

How do you charge for your services, and what can we expect the project to cost?
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We typically charge for our website development services based on the complexity of the project and the features requested. Our website development work starts at $999. Additionally, we offer monthly support packages starting from $199 to ensure your website runs smoothly and is up to date with the latest technologies. The final project cost will depend on your specific needs and requirements, and we'll provide you with a detailed quote before starting the work.

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