Bellrose Jewellers
We crafted a refined online presence for Bellrose Jewellers by redesigning their outdated site into a luxurious, modern digital storefront that reflects their high-end brand and enhances customer trust and engagement.
Project Gallery
Explore the key screens and design elements from our project.
Home Page
About
Jewellery
Clock & Watchs
Jewellery Service
Gift Ware
Contact
Home Page
About
Jewellery
Clock & Watchs
Jewellery Service
Gift Ware
Contact
The Challenge
Bellrose Jewellers, a boutique jewelry retailer, needed a fresh digital identity to reflect the elegance of their handcrafted collections. Their old website lacked the sophistication expected by modern shoppers, was not mobile-friendly, and offered a poor user experience that hindered conversions and trust.
Our Process
Bellrose partnered with us to revitalize their online presence—from visual identity and layout to performance and structure. Our goal was to communicate the brand’s prestige, improve ease of browsing and purchasing, and support their business growth online.
The Challenge
Bellrose Jewellers needed a modern, elegant website to reflect their premium brand. Their old site was outdated, not mobile-friendly, and lacked the visual appeal and trust needed for high-end online shopping. They sought a complete redesign to improve user experience, boost credibility, and support business growth.
- Outdated website with poor mobile responsiveness
- Lack of luxury branding and visual storytelling
- Low trust indicators and poor navigation
- Difficult-to-manage backend with limited flexibility
Our Approach
We focused on a complete brand-aligned redesign with performance optimization. Our process included competitive research, branding alignment, and custom WordPress development to ensure elegance and ease of use.
- Custom UX/UI tailored for luxury retail
- WordPress CMS with intuitive admin panel High-resolution product photography integration
- SEO-optimized, lightning-fast website
The Solution
We delivered a premium WordPress site that reflects the elegance of Bellrose’s jewelry. The new site builds trust with its refined aesthetic, streamlined navigation, and optimized mobile performance.
- Custom-designed WordPress website
- Responsive, mobile-optimized layout
- Integrated trust-building elements (reviews, guarantees)
- SEO and performance enhancements
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The redesigned Bellrose Jewellers website successfully elevated the brand’s digital experience. It now projects the same elegance as their physical store, increased user engagement, and has become a key channel for customer acquisition and trust-building.
0
Increase in time on site
0
Growth in product inquiries
Client Feedback
Working with Codendesigner was a game-changer for us. They understood the vision we had for Bellrose Jewellers and brought it to life beautifully. Our new site has received amazing feedback from both new and existing customers, and we finally feel our online presence reflects our brand
Bellrose Team
Client Location
Australia
Project Completion
100%
Platform
WordPress
Services
Design & Development
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Bellrose Jewellers project?
We handled everything—from strategy and UX design to development and launch.
Did you build the site using a template or custom design?
This was a fully custom WordPress build tailored to the brand.
Did you also design the visual identity and graphics?
Yes, we refreshed the brand's visuals to reflect luxury and trust.
Can I see your more work?
Absolutely—View More Projects
How long did this type of project take?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
Do we provide hosting or themes?
We guide hosting selection and create custom themes for each project.
How do you charge for your services?
Based on scope, with transparent pricing shared after a discovery call.