BORBONESE
A luxury Shopify store crafted for Borbonese, one of Italy’s most iconic fashion houses, blending tradition with technology to reach a global audience.
Case Study
BORBONESE
Client
BORBONESE
Category
Shopify
Year
2020
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Accessories Page
Contact Page
Home Page
Accessories Page
Contact Page
The Challenge
Borbonese, with its century-long legacy in Italian luxury fashion, needed a refined and highly functional eCommerce presence to serve a global audience. Their new website had to reflect their high-end aesthetic, support multi-language and multi-currency capabilities, and provide a seamless shopping experience on all devices.
Our Process
Borbonese approached us to transform their digital storefront into a modern Shopify experience without losing the charm of their Italian heritage. The objective was to craft an elegant yet technically robust site capable of scaling across markets and product lines.
The Challenge
- Reflect the brand’s heritage and prestige through design.
- Enable multilingual support and regional pricing.
- Ensure performance with high-resolution fashion imagery.
- Create a smooth, luxurious user experience.
Our Approach
- Crafted a custom Shopify theme aligned with Borbonese’s visual identity.
- Integrated multilingual and currency features.
- Conducted performance optimization and accessibility testing.
- Created immersive layouts for lookbooks and campaigns.
The Solution
- Delivered a fully responsive and international-ready Shopify store.
- Created custom sections for editorial content and designer storytelling.
- Enabled product filtering, wishlist, and dynamic recommendations.
- Developed an experience consistent with high-end fashion standards.
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The final Shopify store is a sleek, fast, and fully localized shopping experience that supports Borbonese’s global expansion. Enhanced navigation and storytelling elevate the online brand presence while driving higher customer retention and conversions.
0
increase in user engagement
0
Growth in international orders
Client Feedback
We entrusted Codendesigner with our digital transformation, and they delivered excellence. The team brought our brand to life online with precision, creativity, and professionalism. From development to launch, their work was impeccable
Team Borbonese
Client Location
Italy
Project Completion
100%
Platform
Shopify
Lead Quality
5/5
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Borbonese project?
We handled the complete Shopify website design and development — from user experience design to integration and optimization.
Did you design the visual identity and graphics?
No, Borbonese provided the brand assets and visual guidelines. We ensured all elements were perfectly adapted for web.
Can you maintain or update the site after launch?
Yes, we offer ongoing maintenance and support services tailored to global eCommerce needs.
Do you provide design or theme?
Yes, we provide both design services and fully custom Shopify theme development.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project. However, usually this type of project may take 2 to 3 weeks. However, if the design is not ready, it may take longer.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.