Bugle Forklift
Lifting Australia with Confidence-
A clean, fast-loading WordPress website developed for a leading forklift rental and servicing provider, built to improve lead generation and establish industry credibility.
Case Study
Project preview
Client
Bugle Forklift
Category
WordPress
Year
2020
Project Gallery
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The Challenge
Bugle Forklift needed a professional online presence that matched their long-standing reputation in the forklift industry. Their old website was slow, not mobile-optimized, and lacked structure to support sales inquiries or showcase available equipment.
Our Process
Codendesigner collaborated with Bugle Forklift to create a purpose-built WordPress website that’s intuitive, responsive, and lead-generation focused.
The Challenge
Their previous site lacked visual structure, call-to-actions, and modern design—all of which hindered their ability to convert visitors into customers.
- Outdated visual design
- Poor mobile usability
- Lack of equipment detail pages
- No built-in quote or service inquiry system
Our Approach
We developed a clean, high-performance website that’s easy to update, SEO-friendly, and aligned with the client’s service-first business model.
- Built a clear services and inventory structure
- Integrated a contact + quote form system
- Optimized all pages for local SEO
- Ensured seamless browsing on all devices
The Solution
A polished WordPress website that gives Bugle Forklift a competitive digital edge with faster load times, mobile-first design, and high-conversion features.
- Structured equipment catalog + service areas
- Responsive and lightweight interface
- CMS backend for easy updates
- Strong visual hierarchy + CTA placement
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
Bugle Forklift’s new website now reflects their position as a trusted industry provider, while helping drive more qualified service and sales leads. 📈 +50% increase in contact form submissions 📱 +65% rise in mobile traffic engagement
0
Increase in contact form submissions
0
Rise in mobile traffic engagement
Client Feedback
Codendesigner did an outstanding job. Our site finally matches our level of professionalism in the field. It’s functional, fast, and helps us convert more customers daily.
Bugle Forklift
Forklift Sales, Rentals & Repairs in Australia
Client Location
Australia
Project Completion
100%
Platform
WorldPress
Services
Design & Development
Frequently Asked Questions
Common questions about this project and working process
What was your role on the project?
We handled the full website redesign and development on WordPress from planning and layout to final deployment.
Did you use a theme or custom build?
We used a flexible theme framework and custom-built key sections to match the business needs.
Is the site easy for the client to manage?
Yes - we provided a clean backend setup with page builder functionality for easy content updates.
Do you maintain the site post-launch?
Yes- we offer monthly maintenance, SEO support, and speed optimization services.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.