Dan Henry Watches
We built a high-converting Shopify store for Dan Henry Watches — blending elegant watchmaking heritage with a seamless modern shopping experience.
Case Study
Project Preview
Client
Dan Henry Watches
Category
Shopify
Year
2020
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Watch Page
Collector Page
Collection Page
Contact Page
Home Page
Watch Page
Collector Page
Collection Page
Contact Page
The Challenge
Dan Henry Watches wanted a Shopify store that paid tribute to the vintage spirit of their brand while delivering the performance and polish today’s online shoppers expect.
Our Process
Dan Henry Watches partnered with us to deliver a sleek, high-performance Shopify experience that merges vintage storytelling with modern usability. Their previous setup lacked the design polish and optimized user flow needed to scale globally and convert collectors into customers.
The Challenge
Dan Henry Watches needed a digital storefront that could honor their vintage-inspired designs while catering to modern eCommerce expectations.
- Inconsistent brand storytelling
- Outdated layout and limited visual hierarchy
- Slow mobile performance
- Complex user journey to checkout
Our Approach
We implemented a storytelling-first design strategy backed by technical Shopify optimization to deliver a smooth, engaging customer experience.
- Brand-first visual direction
- Modular product storytelling
- Mobile-first performance focus
- Simplified path-to-purchase
The Solution
A refined Shopify site that balances elegant visuals with powerful functionality—designed to engage collectors and streamline the purchase process.
- Fully responsive custom Shopify theme
- Seamless checkout experience
- Immersive product detail layouts
- Optimized for speed and scale
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
Client Feedback
Codendesigner helped us honor the essence of our brand while building a fast, flexible online platform. The result is exactly what we envisioned — timeless design powered by modern tech.
Dan Henry
Client Location
Global
Project Completion
100%
Platform
Shopify
Lead Quality
5/5
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Dan Henry Watches project?
We managed full Shopify development, from front-end UI to backend setup and launch configuration.
Was this a custom theme or a prebuilt one?
We developed a fully custom theme with unique layouts, storytelling modules, and product display features.
Did you work on the brand identity?
The branding and content were supplied by the client. Our role was to translate that into a digital experience.
Can you maintain the site?
Yes, we offer ongoing support, optimization, and campaign rollouts.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.