The Form Insoles
The Codendesigner redefined Form Insoles' online presence with a strategic redesign that transformed their direct-to-consumer e-commerce platform, integrating product education and seamless purchasing.
Case Study
Project Preview
Client
Form Insoles
Category
Shopify
Year
2020
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Cart Page
Discover Page
Contact Page
Home Page
Cart Page
Discover Page
Contact Page
The Challenge
Form Insoles, a growing brand dedicated to innovative foot support, faced a significant challenge: transitioning from a nascent online presence to a robust, high-performance e-commerce platform. They needed a modern, responsive website with full e-commerce capabilities, an intuitive product selection process, and comprehensive tools for showcasing technology, sizing, and customer education.
Our Process
Codendesigner partnered with Form Insoles to take their total retail experience online — from brand visually aligning with their innovative product line to integrating an intuitive product discovery and purchase process. We developed a complete digital identity that would support online growth, enhance customer satisfaction, and streamline their operations.
The Challenge
Form Insoles struggled with low online visibility and an outdated digital presence.
- Establishing a direct-to-consumer model
- Improving product education
- Implementing a seamless e-commerce platform
- Broadening customer reach
- Efficient inventory and order management
Our Approach
We used a collaborative strategy and agile development, adapting to feedback quickly.
- User-centric, product-focused design
- Integrated Product Customization
- Robust Payment Gateway Integration
- SEO & Digital Marketing Foundation
- Scalable E-commerce Architecture
The Solution
The new platform boosted Form Insoles's online presence and drove business growth
- Custom-designed, mobile-responsive website
- Seamless product discovery & purchasing
- Secure e-commerce functionality
- Tailored UI/UX & brandingA
- Enhanced security protocols
- SEO optimization & performance
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
Client Feedback
Working with Codendesigner has been an outstanding experience. Their team is not just highly skilled, but also incredibly dedicated and professional. They didn't just meet our requirements; they consistently went above and beyond, providing valuable insights and delivering a solution that has genuinely uplifted our business. We couldn't be happier with the results and the partnership we've built.
Form Insoles
Client Location
US
Project Completion
100%
Platform
Shopify
Services
Design & Development
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Form Insoles project?
As Codendesigner, we were the comprehensive web development partner, responsible for the entire e-commerce project lifecycle, from initial concept and design to development, implementation, and ongoing support for Form Insoles' online store.
Was this a custom website or built using a template/CMS?
The Form Insoles website was built on Shopify , but it was a heavily customized solution. We leveraged the robust framework while developing a unique theme and specific functionalities tailored to their product line and customer journey.
Did you also design the visual identity and graphics?
Yes, we played a significant role in enhancing the visual identity and designing all key graphics and product presentation elements for the Form Insoles website, ensuring a cohesive and appealing brand presence.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.