Freds-Super Shop
We revitalized the client's online presence with a strategic redesign that boosted conversions and enhanced user engagement across all key metrics.
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Image Title
Recipes
Seasonal Corner
Deli Page
Grocery Page
Contact Page
Home Page
Image Title
Recipes
Seasonal Corner
Deli Page
Grocery Page
Contact Page
The Challenge
Freds Super Shop, a growing retail chain, wanted to transition from a purely physical presence to a robust online platform. They needed a modern, responsive website with full e-commerce functionality that would allow customers to browse products, place orders, make payments, and track deliveries.
Our Process
Freds Super Shop partnered with us to take their retail experience online—from brand visuals to a fully functional e-commerce system. They needed more than just a website; they needed a complete digital identity that would support online growth, enhance customer satisfaction, and streamline operations.
The Challenge
Freds Super Shop’s offline-first model lacked a strong digital presence, making it difficult to reach modern consumers. Their visual identity was inconsistent, and they had no platform for online sales or promotions.
- No e-commerce platform
- Inconsistent branding across channels
- Limited customer reach beyond physical store
- Manual order and inventory management
Our Approach
We delivered a strategy-driven transformation by focusing on both visual identity and user experience. Through collaborative discovery sessions and competitor research, we designed an intuitive online store and consistent brand ecosystem.
- Complete UI/UX design strategy
- Full branding & graphics package
- Wireframes, prototypes, and user flows
- Scalable e-commerce architecture
The Solution
We launched a custom-designed, mobile-optimized e-commerce website with seamless navigation, branded visuals, and smart sales tools—empowering Freds to grow digitally and engage customers at every touchpoint.
- Responsive e-commerce website Streamlined user journey
- Custom graphics and banners
- Online order & delivery system
- SEO & performance optimization
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The new e-commerce platform delivered for Freds Super Shop surpassed expectations—providing a visually engaging, fast, and user-friendly experience. The integrated online system helped streamline sales, automate inventory tracking, and expand their reach to digital customers.
0
Increase in Online Orders
0
Faster Website Load Speed
Client Testimonials
Codendesigner took our offline shop and transformed it into a complete online system. The team was professional, quick, and incredibly easy to work with. They are dedicated and professional, just as we wanted.
Freds Management
Client Location
Australia
Project Completion
100%
Platform
WordPress-Woocommerce
Project Run
2012 - 2020
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Freds Super Shop project?
We handled the entire digital transformation of Freds Super Shop—from UI/UX design and e-commerce development to graphic design, SEO, and digital branding. It was a complete end-to-end solution.
Was this a custom website or built using a template/CMS?
The website was fully custom-built to match Freds’ brand identity and unique business needs. We used modern frameworks to ensure scalability, performance, and a seamless shopping experience.
Did you also design the visual identity and graphics?
Yes, we designed all visual elements including product banners, promotional graphics, social media assets, and the overall UI/UX system to maintain a consistent brand presence across platforms.
Can you maintain or update the site after launch?
Yes! We offer ongoing support and maintenance, including content updates, technical fixes, and marketing enhancements if the client chooses a long-term partnership.
Can I see your More work?
For more details about our projects, please click here to see all the projects that we have done.
Did you also design the visual identity and graphics?
Yes, we designed all visual elements including product banners, promotional graphics, social media assets, and the overall UI/UX system to maintain a consistent brand presence across platforms.
Do we provide design or theme?
yes we do ! We provide all kinds of designs of your imagination.