Heaven Roc
A bold Shopify experience crafted for a luxury streetwear label that blends urban culture with refined aesthetics
Case Study
Project Preview
Client
Heaven Roc
Category
Shopify
Year
2020
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Collection Page
Contact Page
Home Page
Collection Page
Contact Page
The Challenge
Heaven Roc needed a high-end eCommerce platform that could properly showcase the elegance of their streetwear brand. Their old website lacked cohesion between luxury design and functionality, leading to weak brand impact and underwhelming conversions.
Our Process
Heaven Roc partnered with us to transform their digital store into a high-performance, fashion-forward platform. The goal was to create a premium user experience that conveyed exclusivity while delivering frictionless shopping.
The Challenge
Their previous store failed to communicate the premium nature of the brand and didn’t meet modern expectations for mobile responsiveness or UX.
- Outdated theme and slow site speed
- Poor visual storytelling
- Limited customization options
- Clunky checkout experience
Our Approach
We focused on merging striking visuals with intuitive UX, ensuring a consistent luxury feel across every touchpoint.
- User persona refinement
- Visual-first design strategy
- Mobile-first optimization
- Product-focused navigation
The Solution
A sophisticated, conversion-optimized Shopify storefront that’s just as stylish as the clothing it sells.
- Fully custom Shopify theme
- High-impact product imagery
- Smooth, mobile-friendly shopping
- Streamlined UX from homepage to checkout
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The new Heaven Roc website launched as a premium, fashion-forward experience that elevated their digital presence and increased conversion rates. With optimized load speeds and an engaging visual identity, customers now enjoy a seamless path from exploration to purchase.
0
Increase in completed checkouts
0
Faster Load Times
Client Feedback
Codendesigner delivered exactly what we had in mind—a sleek, stylish platform that matches our brand. The team was responsive, creative, and always a step ahead with solutions.
Heaven Roc
Client Location
Australia
Project Completion
100%
Platform
Shopify
Lead Quality
5/5
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Heaven Roc project?
We handled everything from UX/UI design to full Shopify theme development and launch.
Was this a custom theme or based on a template?
Fully custom design built on Shopify’s Liquid framework.
Did you handle branding or visuals?
We worked closely with the client’s branding team and implemented custom visual strategies on the site.
Can you provide maintenance post-launch?
Yes, we offer post-launch support and optimization services.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.