Case Study

Manchester Warehouse

Australia’s Leading Online Store for Home Textiles-

We built a modern, scalable Shopify store for Manchester Warehouse — helping this Australian brand deliver a seamless shopping experience for premium bedding, homewares, and lifestyle essentials.

Manchester Warehouse project preview
Project Preview

Client

Manchester Warehouse

Category

Shopify

Year

2020

The Challenge

Manchester Warehouse needed a high-performing eCommerce platform that could support their growing product range, seasonal promotions, and customer experience goals. The new site had to load quickly, organize large collections efficiently, and reflect their identity as a trusted Australian homeware brand.

Our Process

Our team worked closely with Manchester Warehouse to revamp their existing online store. From UX planning to performance optimization, the goal was to elevate the customer journey while making it easier for the internal team to manage content, inventory, and promotions.

The Challenge

Manchester Warehouse’s outdated Shopify site struggled with navigation, mobile performance, and managing seasonal promotions. With a large product catalog and growing customer base, they needed a faster, more modern platform that reflected their brand quality.

  • Outdated eCommerce experience impacting sales.
  • Large and complex product catalog needing better organization.
  • Mobile optimization and faster page load speeds were key concerns.
  • Frequent sales and campaigns required flexible content management.

Our Approach

We redesigned the store with a custom Shopify theme focused on speed, mobile usability, and clean navigation. Our team optimized the structure for easier browsing, integrated advanced filtering, and created reusable sections for ongoing promotions.

  • Migrated and streamlined product architecture on Shopify.
  • Created custom filtering, sorting, and category logic.
  • Designed mobile-first layouts and improved navigation flow.
  • Implemented a robust promotional framework.

The Solution

The new site is fast, mobile-optimized, and easy to manage. Customers enjoy a smoother shopping experience, while the team can efficiently run campaigns and update content — leading to better engagement and higher sales.

  • Delivered a modern, fast-loading Shopify storefront.
  • Built reusable components for banners, promos, and featured brands.
  • Enhanced user flow from homepage to checkout.
  • Improved conversion and user retention through UX/UI upgrades.

Project Goals

Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.

  • Increase lead generation by 50%
  • Reduce bounce rate by 30%
  • Improve mobile conversion by 40%
  • Decrease page load time by 60%

Key Metrics We Tracked

Conversion Rate
1.2% 4.5%
Page Load Time
5.3s 1.8s
Bounce Rate
72% 34%
Mobile Traffic
22% 48%
The Result

The Result

The redesigned site resulted in a significant uplift in user experience and sales performance. Customers now enjoy faster browsing, better search and filters, and a more cohesive brand feel across all pages. | +62%
increase in mobile conversions | +44%
growth in average session duration |

0
Increase in Sales
0
Growth in average session duration

Client Feedback


We’re thrilled with the result. The Codendesigner team handled every part of the development smoothly and helped us elevate our online experience. The Shopify store is fast, flexible, and beautifully aligned with our brand.

Form Insoles

Form Insoles

Client Location

Australia

Project Completion

100%

Platform

Shopify

Services

Design & Development

Frequently Asked Questions

Common questions about this project and working process

What was your role in the Form Insoles project?
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We rebuilt the entire Shopify website — covering design implementation, product structure, and advanced store functionalities.

Was this a custom website or built using a template/CMS?
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It was a heavily customized Shopify theme tailored to meet the brand’s operational and promotional needs.

Did you also design the visual identity and graphics?
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Yes, we played a significant role in enhancing the visual identity and designing all key graphics and product presentation elements for the Manchester Warehouse
website, ensuring a cohesive and appealing brand presence.

How long might it take to do this type of project?
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Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.

How do you charge for your services, and what can we expect the project to cost?
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Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.

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