Mid Western
We developed a user-friendly Shopify store for Mid Western helping them bring a curated collection of second-hand goods online with trust, ease, and performance.
Case Study
Mid Western
Client
Mid Western
Category
Shopify
Year
2020
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Product Page
Boot Page
Hats Page
Brand Page
Home Page
Product Page
Boot Page
Hats Page
Brand Page
Our Process
Mid Western needed a platform that made second-hand shopping feel modern, secure, and enjoyable. Their previous setup lacked the flexibility to highlight product conditions, manage unique listings, and promote sustainability-driven branding.
The Challenge
- Communicating trust and quality in used products
- Managing one-off inventory items with accurate details
- Optimizing for mobile shoppers and local traffic
- Creating a clean, modern interface without overwhelming the user
Our Approach
- Built a custom theme to suit second-hand product display
- Integrated tagging and condition-based filtering
- Developed clear content blocks for sustainability messaging
- Designed layouts that highlight item uniqueness and fast turnover
The Solution
The result is a fast, simple, and trustworthy Shopify store that makes buying and selling second-hand items feel as seamless as new retail. Customers now enjoy intuitive browsing, while the Mid Western team easily manages inventory and updates content.
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The final platform exceeded client expectations, featuring a sleek interface and fast loading times.
0
Increase in Sales
0
Growth in completed checkouts
Client Feedback
Working with Codendesigner was a great experience. They understood how to present second-hand products in a way that feels fresh and premium. The site is clean, fast, and easy to manage
Mid Western
Client Location
Australia
Project Completion
100%
Platform
Shopify
Lead Quality
5/5
Frequently Asked Questions
Common questions about this project and working process
What was your role in this project?
We designed and developed the entire Shopify store, including content layout, condition-based filters, and custom UI components.
Was it built using a theme?
We used a lightweight Shopify theme as a foundation and customized it extensively for Mid Western’s needs.
Do you maintain the site?
Yes, we offer support packages for updates, changes, and performance monitoring.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.