The Purespective
A stylish Shopify store crafted for Purespective to offer a seamless, engaging eCommerce experience for their line of organic wellness and lifestyle products.
Case Study
Project Preview
Client
Purespective
Category
Shopify
Year
2020
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Home Page
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The Challenge
Purespective needed a clean, modern, and trustworthy digital storefront to represent their commitment to premium, organic products. They wanted a Shopify-powered solution with a focus on speed, minimalism, and intuitive user experience that could help boost online visibility and drive conversions.
Our Process
Purespective partnered with us to build a Shopify store from scratch, designed to scale and evolve with their brand. Our mission was to create a platform that looked exceptional, was easy to manage, and performed seamlessly across devices.
The Challenge
- Showcase organic wellness products in a premium light.
- Simplify product discovery and purchase.
- Ensure scalability and ease of updates for the client.
- Maintain fast loading speeds despite high-quality images.
Our Approach
- Conducted competitor research and UX analysis.
- Customized a lightweight, modern Shopify theme.
- Integrated advanced product filtering and search.
- Optimized images and scripts for performance.
The Solution
- Delivered a responsive, mobile-optimized Shopify site.
- Designed custom product templates with storytelling.
- Added multilingual and multi-currency support.
- Embedded trust signals and wellness certifications.
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The new Shopify website gave Purespective a beautifully branded online presence. With streamlined navigation, improved load times, and engaging product layouts, the site supported a significant increase in customer engagement and sales.
0
Increase in store sessions
0
growth in sales
Client Feedback
Codendesigner brought our brand vision to life. They understood exactly what we needed — not just in terms of design but performance and scalability. The team communicated clearly, met deadlines, and delivered a result that exceeded expectations.
Purespective
Client Location
German
Project Completion
100%
Platform
Shopify
Lead Quality
5/5
Frequently Asked Questions
Common questions about this project and working process
What was your role in the Purespective project?
We handled the entire Shopify site development, from concept design to deployment, including mobile responsiveness and eCommerce features.
Was this a custom website or built using a theme?
We used a lightweight Shopify theme as a base, then applied heavy customizations for branding, UX, and functionality.
Did you design the visual identity and graphics?
Yes, we designed all visual elements including product banners, promotional graphics, social media assets, and the overall UI/UX system to maintain a consistent brand presence across platforms.
Can you maintain or update the site after launch?
Yes, we offer maintenance packages for updates, new feature implementation, and performance monitoring.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
Do you provide design or theme?
Yes, we provide both theme customization and design services if needed.
How do you charge for your services, and what can we expect the project to cost?
Our pricing is project-based, considering scope, complexity, and features. We provide detailed proposals with transparent pricing for each phase of development.