Case Study

Schraft's 2.0

We revitalized the client's online presence with a strategic redesign that boosted conversions and enhanced user engagement across all key metrics.

Schraft's 2.0

Client

Schraft's 2.0

Category

WrodPress

Year

2020

Our Process

Codendesigner partnered with Schraft’s2 to deliver a custom WordPress solution focused on user experience and accessibility. From brand consistency and clear service pages to custom forms and mobile optimization, we transformed their online presence into a professional, accessible, and patient-friendly experience.

The Challenge

Schraft’s2’s outdated website lacked mobile responsiveness, clear service navigation, and a user-friendly design. It didn’t reflect their professionalism or make it easy for patients and providers to find information or request services—limiting trust and engagement. Key issues included:

  • Outdated design and lack of responsiveness
  • Complex navigation and unclear service offerings
  • Weak visual identity and branding
  • No easy way to contact or request service

Our Approach

We took a UX-first approach, streamlining navigation, improving accessibility, and aligning visuals with their brand. Through wireframes, design refinement, and content planning, we built a seamless experience tailored to healthcare users.Our strategy included:

  • In-depth discovery and competitor benchmarking
  • Wireframing critical patient and provider journeys
  • Designing a modern, mobile-first interface
  • Unifying the visual identity across pages
  • Building custom forms for referrals and inquiries

The Solution

We launched a fully custom WordPress site with responsive design, structured service pages, and HIPAA-conscious forms. The new site enhances usability, builds trust, and makes it easy for users to engage and convert.Key features:

  • Custom WordPress theme with responsive, ADA-conscious design
  • Clear service architecture for both patients and professionals
  • Optimized forms to support contact, referrals, and lead generation
  • Consistent branding and professional tone throughout the site
  • SEO-friendly structure for greater visibility and growth

Project Goals

Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.

  • Increase lead generation by 50%
  • Reduce bounce rate by 30%
  • Improve mobile conversion by 40%
  • Decrease page load time by 60%

Key Metrics We Tracked

Conversion Rate
1.2% 4.5%
Page Load Time
5.3s 1.8s
Bounce Rate
72% 34%
Mobile Traffic
22% 48%
The Result

The Result

The revamped Schraft’s2 website delivers a seamless experience across all devices. It supports both patients and healthcare professionals with accessible information, clear CTAs, and trust-building design. The new platform increased session duration, improved form submission rates, and strengthened the brand’s credibility online.

0
More time on site
0
increase in contact and referral form submissions

Client Feedback

"Codendesigner brought our vision to life with a website that finally reflects who we are as a business. Their attention to detail, responsiveness, and creative direction were top-notch. We’ve received amazing feedback from our partners and patients alike."

— Schraft’s2 Team

— Schraft’s2 Team

Client Location

United States

Project Completion

100%

Platform

WordPress (Custom Design + Advanced Forms)

Lead Quality:

+300%

Frequently Asked Questions

Common questions about this project

What was your role in the Schraft’s2 project?
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We handled everything from UX research, branding integration, and full WordPress development to final deployment.

Was this a custom website or built using a theme?
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It was a fully custom WordPress design tailored to their brand and users.

Did you work on branding and visual identity?
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Yes, we aligned the digital design with their offline brand presence for consistency.

Can you update or maintain the site post-launch?
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Absolutely. We offer ongoing support and maintenance as needed.

How long did the project take?
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It depends on the project complexity and functionality

Do you offer similar websites for healthcare industries?
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Yes, we specialize in user-first websites across healthcare, education, and service sectors.

How do you charge for your work?
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Our pricing is based on scope, timeline, and features. We’re happy to offer quotes based on your needs.

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