Case Study

Simply Honey

A fresh and functional WordPress website designed for a premium Australian honey producer to showcase their values, products, and local story.

Project Preview

Client

Simply Honey

Category

WordPress

Year

2020

The Challenge

Simply Honey needed a modern digital presence to reflect their premium product quality, educate their audience on the health benefits of raw honey, and streamline wholesale inquiries. Their previous website felt outdated and lacked eCommerce readiness or a clear brand story.

Our Process

We worked with Simply Honey to craft a clean, content-rich website that elevates their brand and creates a meaningful customer experience.

The Challenge

Their old website was static and uninspiring, failing to communicate their unique value or engage customers effectively.

  • Unclear brand messaging
  • No mobile optimization
  • Outdated design and structure
  • Inefficient inquiry and contact flow

Our Approach

We used a WordPress-based strategy that combines performance, content flexibility, and user-first design.

  • Clean visual storytelling
  • Optimized for mobile and tablet
  • Seamless product and recipe navigation
  • Fast load times and scalable layout

The Solution

A beautifully designed WordPress site that supports growth, boosts customer confidence, and highlights their story—from hive to home.

  • Story-first design with high-res visuals
  • Easy to manage backend (CMS)
  • Clear call-to-actions for retail + wholesale
  • SEO-ready and lightning fast

Project Goals

Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.

  • Increase lead generation by 50%
  • Reduce bounce rate by 30%
  • Improve mobile conversion by 40%
  • Decrease page load time by 60%

Key Metrics We Tracked

Conversion Rate
1.2% 4.5%
Page Load Time
5.3s 1.8s
Bounce Rate
72% 34%
Mobile Traffic
22% 48%
The Result

The Result

The new website has helped Simply Honey build trust, improve engagement, and position itself as a premium Australian brand in the natural food space.

0
Increase in time spent on site
0
Mobile Engagement

Client Feedback

"The team transformed our digital presence with remarkable expertise and professionalism. Our new website has not only dramatically improved our metrics but has become a powerful sales tool that truly represents our brand."

Sarah Johnson

Sarah Johnson

Chief Marketing Officer, TechCraft

3.5x

ROI

8

Month Project

+320%

Lead Quality

12

Team Members

Frequently Asked Questions

Common questions about this project and working process

What was your role in the Simply Honey project?
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We led the complete WordPress site design and development, including performance, layout, and backend setup.

Was this a custom build or a theme?
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This is a custom-designed site using a WordPress theme as the base, enhanced with tailored visuals and layout modules.

Did you help with content or branding?
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We worked with the existing branding and structured content to improve visual storytelling and user flow.

Do you maintain the site post-launch?
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Yes — we provide ongoing support, updates, and security monitoring.

How long did the project take?
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Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.

Do you build other WordPress sites?
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Absolutely — we specialize in both WordPress and Shopify custom builds.

How do you charge for your services, and what can we expect the project to cost?
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Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.

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