The Rethink Group
Transforming Minds Through Market Psychology-
A clean, professional WordPress website built for a leading behavioral finance firm to enhance their digital presence and streamline access to their research and services.
Case Study
Project Preview
Client
The Rethink Group
Category
WrodPress
Project Gallery
Explore the key screens and design elements from our project.
Home Page
Image Title
Image Title
Image Title
Home Page
Image Title
Image Title
Image Title
The Challenge
The Rethink Group needed a refreshed website that could support their growing content library, showcase their expertise, and deliver a streamlined user experience across devices. The old site was outdated, hard to navigate, and not optimized for engagement or conversions.
Our Process
We collaborated with The Rethink Group to deliver a site that’s informative, scalable, and built to inspire trust in both corporate clients and individuals seeking deep market insight.
The Challenge
The previous website no longer reflected the group’s thought leadership and was difficult to manage on the backend.
- Cluttered layout and poor navigation
- Low mobile performance
- Hard-to-find resources
- No clear user journey
Our Approach
We focused on structure, clarity, and performance—creating a modern WordPress site that showcases research and drives inquiry.
- Custom page structure for easier content discovery
- SEO-optimized, scalable framework
- Clear CTAs and client pathways
- Fully mobile responsive design
The Solution
A minimalist, elegant website that balances thought leadership, functionality, and speed all built on a flexible WordPress platform.
- Streamlined navigation and UI
- Intuitive resource and blog access
- CMS-ready backend for client updates
- Professional, brand-consistent visuals
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
The Rethink Group now has a digital presence that reflects their authority in market psychology while improving user engagement and content accessibility.
0
More time on site
0
boost in mobile interaction
Client Feedback
Codendesigner took the time to understand our audience and translated our vision into a sleek, professional site. The experience was seamless and the results speak for themselves.
The Rethink Group
Client Location
United States
Project Completion
100%
Platform
WordPress
Services
Design & Development
Frequently Asked Questions
Common questions about this project
What services did you provide?
We handled full design and development, including layout planning, responsive builds, and backend customization.
Is the site built on a custom theme?
Yes — we used a flexible WordPress theme as a base and customized it to suit the content and branding needs.
Did you handle content uploads?
Yes, we structured and uploaded all core content, optimizing it for clarity and engagement.
Can you help maintain this site?
Definitely — we offer monthly maintenance and performance monitoring packages.
Do you offer similar websites for healthcare industries?
Yes, we specialize in user-first websites across healthcare, education, and service sectors.
How do you charge for your work?
Our pricing is based on scope, timeline, and features. We’re happy to offer quotes based on your needs.