V-Flat World
A purpose-driven Shopify experience crafted for a photography brand revolutionizing light modifiers in the creative industry.
Case Study
Project Preview
Client
V-Flat World
Category
Shopify
Year
2020
Project Gallery
Explore the key screens and design elements from our project.
Home Page
About Page
Blog Page
Influance Page
e-Gift Cart Page
Home Page
About Page
Blog Page
Influance Page
e-Gift Cart Page
The Challenge
V-Flat World needed a modern Shopify site that could handle complex product education while appealing to photographers, videographers, and content creators. Their old site lacked visual storytelling, had navigation issues, and didn’t fully showcase the technical innovation behind their products.
Our Process
V-Flat World collaborated with us to reimagine their online store into a performance-driven and educational eCommerce platform. The new site had to be sleek, fast, and able to educate while converting.
The Challenge
We took a storytelling-first approach, blending educational content with clean design and conversion-focused UX.
- Custom product detail layout
- Education-driven navigation flow
- Mobile-first responsive redesign Enhanced creator-focused content
Our Approach
We embraced a user-centered design methodology, focusing on Asian Sustainability Network core audience needs while highlighting their unique service offerings.
- In-depth user research
- Competitive analysis
- Information architecture
- Conversion optimization
The Solution
A fully customized Shopify storefront that integrates video, tutorials, and clean navigation to serve both beginners and professionals.
- Video and visual-rich content blocks
- Seamless mobile shopping experience
- Modular design for scalability
- Optimized checkout process
Project Goals
Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.
- Increase lead generation by 50%
- Reduce bounce rate by 30%
- Improve mobile conversion by 40%
- Decrease page load time by 60%
Key Metrics We Tracked
Conversion Rate
1.2%
4.5%
Page Load Time
5.3s
1.8s
Bounce Rate
72%
34%
Mobile Traffic
22%
48%
The Result
V-Flat World’s new site became a top-tier example of what a content-rich Shopify store can look like. The streamlined UX and embedded education helped reduce bounce rates and increase product understanding.
0
Increase in product page conversions
0
Growth in mobile engagement
Client Feedback
Codendesigner brought our vision to life. The new website not only looks amazing but functions like a true digital sales rep—educating, converting, and engaging our customers. Excellent work from start to finish.
V-Flat World
Client Location
US
Project Completion
100%
Platform
Shopify
Lead Quality
5/5
Frequently Asked Questions
Common questions about this project and working process
What was your role in the V-Flat World project?
We led the complete Shopify redesign, including UX strategy, development, and performance optimization.
Was this built from scratch or a template?
This was a fully custom-built Shopify site tailored to the brand’s needs.
Did you provide any visual or branding help?
We worked with existing branding and enhanced the visual presentation through layout and UX design.
Can you help maintain the site?
Yes, we offer ongoing maintenance and performance support post-launch.
How long might it take to do this type of project?
Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.
How do you charge for your services, and what can we expect the project to cost?
Our pricing model is typically project-based, determined by the scope, complexity, and specific e-commerce features required. We provide detailed proposals after a thorough consultation to understand your needs and deliver a transparent quote.