Case Study

Wall Street Bound

We Design Wall Street Bound’s website to enhance accessibility, improve engagement, and strengthen its mission-driven presence. Our team ensured the site effectively communicated its purpose while optimizing it for seamless navigation and interaction.

Wall Street Bound

Client

Wall Street Bound

Category

Squarespace

Year

2022

The Challenge

Wall Street Bound, a nonprofit dedicated to increasing diversity in finance, needed a website that clearly conveyed its mission and programs. Their previous site lacked intuitive navigation, had scattered content, and didn’t effectively engage visitors.

Our Process

Our engagement with Wall Street Bound, Inc. was built on a collaborative and strategic foundation, ensuring their new digital presence would be a true asset to their mission.

The Challenge

Wall Street Bound needed a dynamic online platform that could effectively serve multiple audiences: prospective students, educational partners, corporate sponsors, and donors. Their previous site didn't fully capture the energy and impact of their programs, nor did it offer seamless pathways for engagement or information discovery, including access to new initiatives like a job board and an online academy.

Our Approach

Codendesigner adopted a user-centric strategy, prioritizing ease of navigation and clear communication. We chose Squarespace for its robust design capabilities, intuitive content management system, and flexibility for future growth. Our process involved:

  • Adopted a user-centric strategy using Squarespace, prioritizing intuitive navigation and clear communication.
  • Understood WSB’s core objectives and audience needs through detailed discovery.
  • Strategically organized content to ensure programs were easily accessible.
  • Created a custom design that accurately reflected WSB's professional and community-focused brand.
  • Developed key features, including a dedicated job board and an online academy section.
  • Ensured the website was fully responsive and accessible to all users across various devices.

The Solution

We delivered a comprehensive, revitalized website that acts as a central hub for Wall Street Bound's community and operations. Key features included:

  • Modern & Engaging Design:** A visually compelling interface that reflects WSB’s mission and appeals to young, ambitious talent.
  • Clear Program Showcases:** Dedicated, easy-to-understand sections for each program, outlining benefits, curriculum, and application details.
  • Impactful Storytelling:** Prominent placement of student testimonials and success stories to demonstrate the organization's impact.
  • Seamless integration of a custom Job Board and an Academy Portal, enhancing value for students and partners.*Intuitive Navigation:** Streamlined site structure for effortless exploration and information retrieval.

Project Goals

Working closely with Asian Sustainability Network marketing team, we established clear objectives to measure the success of the redesign project.

Key Metrics We Tracked

Conversion Rate
1.2% 4.5%
Page Load Time
5.3s 1.8s
Bounce Rate
72% 34%
Mobile Traffic
22% 48%
The Result

The Result

The new Squarespace website delivered by Codendesigner has significantly enhanced Wall Street Bound, Inc.'s ability to connect with its audience and advance its mission. The platform now provides a clear, engaging, and user-friendly experience for prospective students, partners, and donors. The integrated Job Board and Academy sections have created new avenues for value delivery and engagement. * **Enhanced** Online Presence & Credibility * **Streamlined** Program Discovery & Application * **Improved** Stakeholder Engagement

0
Increase in time on site
0
Faster Load Times

Client Testimonials

We've just closed out our third project with Mahmudul [Codendesigner]. As ever he was always available, cooperative and super patient with some of our very specific requests and the numerous small but important changes we wanted made to ensure the user experience was as good as it could be. We are very happy with the outcome and look forward to working with him again."

Wall Street Bound

Wall Street Bound

Client Location

New York

Project Completion

100%

Platform

Squarespace

Services

Design & Development

Frequently Asked Questions

Common questions about this project and working process

What was your role in the Wall Street Bound, Inc. project?
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Codendesigner was responsible for the complete website redesign and development, including specific features like the Job Board and Academy portal, utilizing the Squarespace platform.


Did you also design the visual identity and graphics
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While this case study focuses on the website, we often collaborate on visual elements. For Wall Street Bound, we worked with their existing brand identity and created new web-specific graphics and layouts to ensure a cohesive and engaging online presence.

Did you also design the visual identity and graphics?
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Yes, we designed all visual elements including product banners, promotional graphics, social media assets, and the overall UI/UX system to maintain a consistent brand presence across platforms.

Can Wall Street Bound, Inc. maintain or update the site after launch?
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Yes, a key reason for choosing Squarespace was its user-friendly content management system. We provided training and support to the Wall Street Bound team, enabling them to easily update content, add news, and manage their program information independently.


Can I see your More work?
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For more details about our projects, please click here to see all the projects that we have done.

How long might it take to do this type of project?
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Each project has different requirements, so the time may vary from project to project,
depending on the complexity of course content, custom features, and integrations required.

Do you provide custom theme?
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While Squarespace uses templates as a base, we customize these extensively with custom CSS, code injections, and strategic design to create a unique and tailored website that aligns with the client's specific brand and functional requirements.


How do you charge for your services, and what can we expect the project to cost?
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Based on scope, with transparent pricing shared after a discovery call.

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